Localization is the procedure of adapting the content on your website and applications for a particular locale or market. It is more than translation which is a component of localization.
There are also other components such as modifying your content so that it conforms to the preferences and habits of consumers in other markets, changing graphics, modifying the design and layout of your website, converting formats such as dates and currencies to local requirements, and focusing on legal requisites and regulations. Let us discuss the various stages of the website localization process.
Analyze your market
You should be able to answer these questions so that you can be able to better plan and prepare your strategy. What markets are you targeting? Who is your target audience? What languages does your audience speak? What are the habits of your consumers in that particular locale? What opportunities are there in that market for your business? How can you provide the solution to challenges your audience may have?
By answering these question you will be able to formulate an effective strategy.
Search engine optimization and keyword planning
Google may be the top search engine in English speaking countries, but this is not so in non-English speaking regions. Therefore, you have to ensure to formulate your search engine optimization (SEO) from the beginning. For every market, you will need a list of relevant keywords. The best option is to have this done by a native speaker who is knowledgeable about SEO.
Also, consider local domain names to improve local search engine results. For example, if you are localizing your website for consumers in the United Arab Emirates, rather than using dot com (.com) you can use dot ae (.ae).
Examine your content requirements
You will have to employ professional language service providers to save you time, money and to improve the consistency of the translation.
You have to decide what will be translated and select the best approach for transferring your content to your language service provider.
Ensure that your website framework is suitable and will enhance the customer’s experience. Your design templates should have text expansion capabilities. Pay attention to the colors, images and writing styles so that your overall product does not insult users in your targeted region.
Make sure that all necessary requirements are discussed with your language service provider.
When reviewing the process, consider whether your business goals are being realised. Refer to your initial plan and evaluate whether the necessary checks are in place.
Delivery and Follow Up
Depending on the magnitude of the translated file, especially when working with a large website, the work may be delivered in different parts so that your reviewers are not overwhelmed by receiving too much content at once. Monitor your deadlines. Do you need to make changes to ensure that the quality of the work is not impaired?
Make sure that your in-country employees are properly trained in customer service.
Another factor which must be considered is whether or not your site will need updating and if so, how often. Do you need to update it daily, weekly, monthly, or quarterly? Will you continue to work with the same language service provider to update your website? Is your in-country staff trained in operating your content management system?
In addition, you will have to monitor the effectiveness of your SEO strategy. There are settings where search engines can identify that certain parts of your content are for users in a specific country. Your language specialist or your SEO consultant will be able to advise you on what is required.
Optimize your social networks
Every region has its own local social networks. Take advantage of opportunities by using the channels that are popular in your target market to increase website traffic.
The various stages outlined are provided as a general guideline. Depending on the field you are in and the market which you are targeting, you will have other subheadings and components. Nonetheless, by utilizing this guide, it will assist you in providing quality content to existing and potential customers.